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"Our
3rd Annual 'Top of the Crop' Production and Invitational
Sale sale interest has been much improved this year by using
your Horse Mail USA email broadcast. I have been absolutely
amazed at the tremendous response, certainly a credit to
your strong database of horsemen. We have sent everyone requesting
a catalog and now look forward to sale day. Thanks for a
great service to our horse industry. We will be back with
you next year for sure" 
"Cattle
Mail proved to be worth every dollar spent when it came
to promoting our Mature Cow Dispersal. Without a doubt
we received hundreds of catalog requests as a result
of their service and a high percentage of those contacts
turned into sales and new customers for our operation.
We are certain that the direct exposure we received through
Cattle Mail in combination with Superior Productions
helped us not only with our sale but the big dividends
will be forthcoming from the publicity and name brand
awareness it has given Quaker Hill Angus."
"Thanks
to Horse Mail USA for such great exposure on the WFQHA World
Sale!! Horse Mail USA has given our members one
of the best opportunities to reach our target market of Quarter
Horse buyers. At the WFQHA, we believe in “Versatile
Foundation Quarter Horses” TM and that “The Proof
Is In The Performance” TM. Your mass email alerts has
definitely been one of the greatest marketing avenues for
our “Premiere Foundation Quarter Horse Sale Of The
Year”
TM. We look forward to working with you again soon. Thank
you for your staff’s professionalism, friendliness
and sincere desire to help the WFQHA World Sale succeed!!!
Your company has definitely proven itself through its
performance!!!"
"Just
wanted to let you know how our recent female sale went.
The response was good as we received about 40 requests
for catalogs and no doubt had a large volume of viewers
of the online catalog. We will add those names to our mailing
list. Your suggestion of getting our website updated and
adding the online catalog to it was a real plus. Also your
tip to do a conference call really worked out great. We
had several people on the phone and sold 5 of the 24 over
the phone. All the phone bidders were quite satisfied with
how it worked. Having access to the online catalog that
you developed proved to be very important. 
"The
amount of feedback for the money invested has proved to be
a good return....definitely advertising dollars well spent!
You had the broadcast page and online catalog setup right
without any changes necessary which is a big help on our
end. We especially like the updated color photos you added
to our ad and your quick loading online sale catalog. The
first day your broadcast went out we had 112 catalog requests.
All but two of these were new which is very important in
our efforts to expand our customer base. We plan to use your
services again for our other upcoming horse sales." 
"We
were very satisfied with the help and services that we
received from your staff at Cattle Mail USA. You email
broadcast for our recent bull sale was timely and effective,
and it generated 107 responses from cattlemen in 28 states.
We've never had such a large response from any of our
other advertising. Being able to get updated ultrasound & scrotal
data to those requesting with your auto-responder method
also worked very well. To me, as an advertiser, the best
thing about your services is timing. For most media I
have to have the information, pictures, ect. weeks or
months in advance. Email broadcasted ads gives me the
opportunity to benefit from the most up to date information
and pictures. This is the third year we have used your
services to promote our sales and will be in contact
before our 2006 bull sale. Dan, tell everyone on your
team thanks from Doug and Molly!"
"We
had a great number of catalog requests from all across the
US from the email broadcast and your website listing. It
generated lots of interest resulting in excellent phone bidding
during the sale. Horsemailusa gave us coast to coast, border
to border exposure. Thanks!" 
"Cattle
Mail USA definitely generated more traceable sales leads
and catalog requests than any other advertising method we
used this year. I also found it interesting that your e-mail
broadcast spurred several people already on our list to take
action and request further information on the bull offering.
With nearly all of our customers now on the Internet I firmly
believe using the technology via e-mail to identified demographic
groups will become a growing part of our marketing/communication
efforts to both current and potential customers. We’ll
plan on using Cattle Mail USA again for our fall ‘Cream
of the Crop’ Female Sale, scheduled for December 6-7,
2004" 
"FIRST…You
and your staff "delivered more than you promised".
By y'all "burning the midnight oil", we were
able to digitally send you…via Cyberspace…our
Fifty-Two (52) page Catalog with One Hundred Forty-Eight
(148) photos and Full Color Covers at approximately 8:00
PM Pacific Time, and at 4:45 AM the following morning I
was able to easily access our Sale Catalog on your Web
Site. How did You…Do That? 
"I
am very happy and impressed with your broadcast for our
Hairpin Cavvy sale. I especially appreciate your professionalism...the
timeliness and effectiveness of making our extensive
four color material 'user friendly. It's got to be the
most efficient way to reach and communicate with customers.
I'll be back."
"Just
a note to tell you about our excellent response from the
Email Broadcast you did for our upcoming sale. We have received
a number of phone calls from interested parties plus a large
amount of catalog requests...at last count they have came
from 37 states and Canada. Frankly we had so many requests
from your broadcast that we ran out of catalogs to mail but
fortunately was able to redirect them to the online catalog.
Next year we will print several hundred more catalogs in
anticipation of the potential response you generate. 
"Just
a note to let you know how important Cattle Mail USA
was to the success of our recent Circle A Ranch Spring
Bull Sale. The large amount of inquiry resulting from
your email broadcast definitely impacted the sale day
results. There is no question that the increased buyer
interest and record crowd attendance were direct credit
to your service. Thank you for help and expertise!" 
"I
have never experienced this volume of response from any kind
of advertising before. 
"After
using your email broadcast services the last two years
for our annual sales I wanted to let you know how well
it has worked. Just a couple highlights include one new
buyer from our 2003 sale who bought ten bulls at a $2800
average and has bought bulls again this year. In this
year’s 2004 sale another new customer bid over
$62,000 on bulls (And never got one in the sale so I
sold him one privately!) and also purchased $50,000 in
heifers. There are other buyers who have also come from
your email broadcasts but I wanted to tell you about
these. Thanks again for your help reaching new customers."
"When
Dan Leo and I had our first conversation over the phone regarding
possible results from the Horse Mail USA email broadcast
I was skeptical at first. It sounded too good to be true.
To date I have had 160 sale catalog requests and I have had
to increase our bandwidth usage to 6 Gig due to the increased
traffic on our website. I was impressed with the quality
of their workmanship and the way he closely monitors our
customer response. I am confident that this will be our best
spring sale ever. I highly recommend this new outreach to
all horse sale managers." 
"Our
organization has received an incredible number of sale
book requests through the use of Cattle Mail USA as part
of our communications mix. You may be assured that we
will continue to do business with you in the future.
Thank you for a job well done!"
"After
being in the horse business all of my life and the horse
sale management business for many of those years, the tremendous
results we received from your Email Broadcast services
was something like I have never experienced before. I was
truly amazed at the large catalog request response, considering
the fact that all print magazine and newspaper advertising
was already done. This clearly showed me that you could
reach more potential buyers than all the other advertising
combined. As you know, we also used DV Auction for live
Internet bidding which also was a new and good experience.
With this service, pre-registration was required for bidding
approval. We advertised their service in all ads and our
sale catalog but honestly had modest pre-registration until
your Email Broadcast went out...then those bid approval
applications really came in. After all my years in the
horse marketing business, this was was best sale ever and
I give a lot of credit to your Email Broadcast promotion
and the DV Auction Internet bidding. I will never have
another sale without either again!"
"Thanks
for helping make our last sale the most successful. Your
email broadcast services paid for itself before this
sale ever started as we received a large volume of catalog
requests that came from all over the country. Some of
these attended the sale and bought several lots. We will
contact you for our 12th Annual Back to Basic sale on
April 2,2005."
"Just
wanted you to know that we are very pleased with the results
we got from using your Horse Mail USA services for our November
13, 2004 horse sale. The Email Broadcast you sent out was
an immediate success. The first day we received 81 requests
for catalogs and continued to get 40 - 50 requests everyday
after that. That is more requests than we have ever received
from any other form of advertising. Several new buyers directly
resulted, two in particular bought a substantial number of
horses including our top seller. Thank you again and we look
forward to doing business with you in 2005." 
"I
very much appreciate you and your staff's help in advertising
our Source of Champions Major Cow Reduction and Heifer
Calf Sale this Fall. We received a tremendous response
from the ads as catalog requests. We were especially
pleased with your online catalog in particular the ease
and speed in viewing and down loading the catalog - which
was now small task considering we cataloged over 1200
lots and displayed over 140 photos.
"Cattle
Mail USA did a superb job for us on short notice. They
are real professionals, and their graphic design work
is first rate. Given the depth of their mailing lists,
the potential for reaching new customers is outstanding."
"Adding
your Email Broadcast and Online Sale Catalog services to
our recent horse sale promotion proved to be very effective.
Catalog requests resulting directly from your broadcast came
from 36 states and three foreign countries. I might add that
having such a fast loading, user friendly online sale catalog
was a great tool for our customers. Thanks to everyone involved
for your expertise in design. The broadcast page was really
sharp and having it and the 750 head catalog done within
a couple of days was awesome! Schedule us in for our upcoming
spring sale." 
"…"Thanks
to Cattle Mail USA for helping us make our last sale
the most successful ever. This was our first experience
with your email broadcast services and the results were
excellent. We had a great response for catalog requests
and had the most visits to our website online catalog
ever. You are helping us take our program to another
level and we look forward to doing business with you
in the future".
"Great
job, Dan Leo and crew! It's refreshing to work with an
outfit that 'stays on course' and keeps after it until
the job is done - even if that means it's after 5 p.m.!
Your professionalism and commitment to produce a first-class
product is admirable - we'll do business again, I promise!" 
"Over the past 22 years, we have developed, at great expense and effort,
a cattlemen's mailing list of over 16,000 potential customers. That list has
been the heart of our promotional efforts. This year, Cattle Mail USA made that
list obsolete with your ability to communicate quickly and directly to a targeted
audience. We had great results and look forward to utilizing your service for
our 12th Annual Best Black Bulls in America Sale."
