Ag Mail USA

Suzie Cox, Tim Cox Fine Art - Eagle Creek Enterprises

"We have been advertising Tim Cox art and Eagle Creek Enterprises with the major magazines for the last 20 years or so and we have never had the kind of response that we did with Cattle Mail & Horse Mail USA. For about the same amount of money that a 1/2 page color advertisement in Western Horseman would cost, we were able to reach over 80,000 potential customers and we received 500 information requests or orders. Nothing else comes close!"

Lee Leachman, Manager – Leachman Cattle of Colorado

"Over 65% of our catalog inquiries this year came from email broadcasts through Cattle Mail USA. No other email list or print media can compare with the response rates that we get from Cattle Mail. I am convinced that the use of the Internet has turned the corner from being a novelty approach to being a mainstream communication tool for marketing cattle. The use of email broadcasts, online catalogs, and web sites is revolutionizing how we market cattle. We see Internet marketing as THE most important and effective promotional tool we have."

Reed Thomas - Reed Thomas Quarter Horses

"Our 3rd Annual 'Top of the Crop' Production and Invitational Sale sale interest has been much improved this year by using your Horse Mail USA email broadcast. I have been absolutely amazed at the tremendous response, certainly a credit to your strong database of horsemen. We have sent everyone requesting a catalog and now look forward to sale day. Thanks for a great service to our horse industry. We will be back with you next year for sure"

Charles Rosson, Quaker Hill Angus

"Cattle Mail proved to be worth every dollar spent when it came to promoting our Mature Cow Dispersal. Without a doubt we received hundreds of catalog requests as a result of their service and a high percentage of those contacts turned into sales and new customers for our operation. We are certain that the direct exposure we received through Cattle Mail in combination with Superior Productions helped us not only with our sale but the big dividends will be forthcoming from the publicity and name brand awareness it has given Quaker Hill Angus."

Shelli Langdeau , WFQHA Marketing & Promotions

"Thanks to Horse Mail USA for such great exposure on the WFQHA World Sale!! Horse Mail USA has given our members one of the best opportunities to reach our target market of Quarter Horse buyers. At the WFQHA, we believe in “Versatile Foundation Quarter Horses” TM and that “The Proof Is In The Performance” TM. Your mass email alerts has definitely been one of the greatest marketing avenues for our “Premiere Foundation Quarter Horse Sale Of The Year” TM. We look forward to working with you again soon. Thank you for your staff’s professionalism, friendliness and sincere desire to help the WFQHA World Sale succeed!!! Your company has definitely proven itself through its performance!!!"

Chuck & Linda Pohlman, Pohlman Angus

"Just wanted to let you know how our recent female sale went. The response was good as we received about 40 requests for catalogs and no doubt had a large volume of viewers of the online catalog. We will add those names to our mailing list. Your suggestion of getting our website updated and adding the online catalog to it was a real plus. Also your tip to do a conference call really worked out great. We had several people on the phone and sold 5 of the 24 over the phone. All the phone bidders were quite satisfied with how it worked. Having access to the online catalog that you developed proved to be very important.
The sale was very successful. The heifers averaged $4681 with the top Lot 1 bringing $16,250 selling to a Missouri buyer. We sold to Ill, MN, IA, MO, KS, and NE. We were quite pleased as the average was about $2000 above our past year's sales."

Kyle Elwood, Farmers and Ranchers Livestock

"The amount of feedback for the money invested has proved to be a good return....definitely advertising dollars well spent! You had the broadcast page and online catalog setup right without any changes necessary which is a big help on our end. We especially like the updated color photos you added to our ad and your quick loading online sale catalog. The first day your broadcast went out we had 112 catalog requests. All but two of these were new which is very important in our efforts to expand our customer base. We plan to use your services again for our other upcoming horse sales."

Doug Hoff, Scotch Cap Genetics

"We were very satisfied with the help and services that we received from your staff at Cattle Mail USA. You email broadcast for our recent bull sale was timely and effective, and it generated 107 responses from cattlemen in 28 states. We've never had such a large response from any of our other advertising. Being able to get updated ultrasound & scrotal data to those requesting with your auto-responder method also worked very well. To me, as an advertiser, the best thing about your services is timing. For most media I have to have the information, pictures, ect. weeks or months in advance. Email broadcasted ads gives me the opportunity to benefit from the most up to date information and pictures. This is the third year we have used your services to promote our sales and will be in contact before our 2006 bull sale. Dan, tell everyone on your team thanks from Doug and Molly!"

Alan Sears, Deiter Bros

"Cattle Mail USA definitely generated more traceable sales leads and catalog requests than any other advertising method we used this year. I also found it interesting that your e-mail broadcast spurred several people already on our list to take action and request further information on the bull offering. With nearly all of our customers now on the Internet I firmly believe using the technology via e-mail to identified demographic groups will become a growing part of our marketing/communication efforts to both current and potential customers. We’ll plan on using Cattle Mail USA again for our fall ‘Cream of the Crop’ Female Sale, scheduled for December 6-7, 2004"

Bill Lefty, Bill Lefty Auctioneer/Sales Manager, LLC.

"FIRST…You and your staff "delivered more than you promised". By y'all "burning the midnight oil", we were able to digitally send you…via Cyberspace…our Fifty-Two (52) page Catalog with One Hundred Forty-Eight (148) photos and Full Color Covers at approximately 8:00 PM Pacific Time, and at 4:45 AM the following morning I was able to easily access our Sale Catalog on your Web Site. How did You…Do That?

THE QUALITY of our Catalog on your Web Site was a mirror of the of very Expensive…Printed Version. The Full Color pages actually appeared to be enhanced when displayed on screen. THE EASE of downloading the pages was a real contrast to the difficulties we experienced with our previous online catalogs. You have greatly improved the technology.

TIMES HAVE CHANGED and you have helped us take advantage of the efficiencies available. I am impressed with the response to our E-mail Broadcast…but the ECONOMICS…of those inquiries being able to instantly…view the Entire…Sale Offering…in an illustrated Catalog…beats the hell out of me having to mail them a Sale Book that cost Three Dollars Fifty Cents ($3.50)…PLUS…POSTAGE…AND THEN…holding my breath…hoping they get it in time. You have also helped us to drastically reduce our FedEx Charges.

SELLERS NOW HAVE AN ADDITIONAL TOOL…to use in concert with Traditional Adverting…to market their Livestock. IN THE FORTY YEARS…I have had the privilege to work for Producers in marketing their Cattle and Horses…I have always embraced new methods as well as the proven basics. You are providing a Viable, Economically Sound, Effective option to be considered when Result$ Count."

Leachman Cattle Baron Bulls & Hairpin Cavvy

"I am very happy and impressed with your broadcast for our Hairpin Cavvy sale. I especially appreciate your professionalism...the timeliness and effectiveness of making our extensive four color material 'user friendly. It's got to be the most efficient way to reach and communicate with customers. I'll be back."
Thanks
Jim Leachman

Bill and Carole Smith - WYO Quarter Horse Ranch

"Just a note to tell you about our excellent response from the Email Broadcast you did for our upcoming sale. We have received a number of phone calls from interested parties plus a large amount of catalog requests...at last count they have came from 37 states and Canada. Frankly we had so many requests from your broadcast that we ran out of catalogs to mail but fortunately was able to redirect them to the online catalog. Next year we will print several hundred more catalogs in anticipation of the potential response you generate.

Also, we appreciated how your design staff duplicated our print ad in keeping the same theme of our other print ads. Getting good, full color picture exposure of our horses is very important for the buyers...and adding the Photo Gallery page was a real plus. Thanks again!"

Jeff Windett, Circle A Ranch

"Just a note to let you know how important Cattle Mail USA was to the success of our recent Circle A Ranch Spring Bull Sale. The large amount of inquiry resulting from your email broadcast definitely impacted the sale day results. There is no question that the increased buyer interest and record crowd attendance were direct credit to your service. Thank you for help and expertise!"

Dominic Lolli - Lolli Bros

"I have never experienced this volume of response from any kind of advertising before.
What made your services even more impressive was the fact that after our print advertising had already reached the potential readers...your Email Broadcast advertising created a whole new wave of interest. I would estimate that over 350 catalog requests were generated, and that was amazing! Call me ahead of our next big sale in May."

Alex Petersen, Windmill Angus Ranch

"After using your email broadcast services the last two years for our annual sales I wanted to let you know how well it has worked. Just a couple highlights include one new buyer from our 2003 sale who bought ten bulls at a $2800 average and has bought bulls again this year. In this year’s 2004 sale another new customer bid over $62,000 on bulls (And never got one in the sale so I sold him one privately!) and also purchased $50,000 in heifers. There are other buyers who have also come from your email broadcasts but I wanted to tell you about these. Thanks again for your help reaching new customers."

Ann Twombly - Twombly Arena

"When Dan Leo and I had our first conversation over the phone regarding possible results from the Horse Mail USA email broadcast I was skeptical at first. It sounded too good to be true. To date I have had 160 sale catalog requests and I have had to increase our bandwidth usage to 6 Gig due to the increased traffic on our website. I was impressed with the quality of their workmanship and the way he closely monitors our customer response. I am confident that this will be our best spring sale ever. I highly recommend this new outreach to all horse sale managers."

Lewis Hagen, Sinclair Cattle Company, Inc

"Our organization has received an incredible number of sale book requests through the use of Cattle Mail USA as part of our communications mix. You may be assured that we will continue to do business with you in the future. Thank you for a job well done!"

Carol Whitman - Whitman Sales Company

"After being in the horse business all of my life and the horse sale management business for many of those years, the tremendous results we received from your Email Broadcast services was something like I have never experienced before. I was truly amazed at the large catalog request response, considering the fact that all print magazine and newspaper advertising was already done. This clearly showed me that you could reach more potential buyers than all the other advertising combined. As you know, we also used DV Auction for live Internet bidding which also was a new and good experience. With this service, pre-registration was required for bidding approval. We advertised their service in all ads and our sale catalog but honestly had modest pre-registration until your Email Broadcast went out...then those bid approval applications really came in. After all my years in the horse marketing business, this was was best sale ever and I give a lot of credit to your Email Broadcast promotion and the DV Auction Internet bidding. I will never have another sale without either again!"

Jimmy Linthicum - Eden Run Farms

"Thanks for helping make our last sale the most successful. Your email broadcast services paid for itself before this sale ever started as we received a large volume of catalog requests that came from all over the country. Some of these attended the sale and bought several lots. We will contact you for our 12th Annual Back to Basic sale on April 2,2005."

Phillip and David Solum - Mid America Equine Sales

"Just wanted you to know that we are very pleased with the results we got from using your Horse Mail USA services for our November 13, 2004 horse sale. The Email Broadcast you sent out was an immediate success. The first day we received 81 requests for catalogs and continued to get 40 - 50 requests everyday after that. That is more requests than we have ever received from any other form of advertising. Several new buyers directly resulted, two in particular bought a substantial number of horses including our top seller. Thank you again and we look forward to doing business with you in 2005."

Dr Dave Duello - Ray Farms

"I very much appreciate you and your staff's help in advertising our Source of Champions Major Cow Reduction and Heifer Calf Sale this Fall. We received a tremendous response from the ads as catalog requests. We were especially pleased with your online catalog in particular the ease and speed in viewing and down loading the catalog - which was now small task considering we cataloged over 1200 lots and displayed over 140 photos.

Having to reschedule the sale due to Mark's accident was a very difficult last minute decision to make and your organizations assistance in getting the word out fast was incredible. Within hours of our phone conversation you had the word out to the masses. Finally, you and your crew are to be commended for the quality of work and the turn around time it took to post the ads and get the catalog online.

Again, we appreciate your assistance and look forward to working with you again in the future."

Dr Dave Duello
Ray Farms

Leachman Cattle of Colorado

Gini Chase, Buffalo Creek Red Angus

"Cattle Mail USA did a superb job for us on short notice. They are real professionals, and their graphic design work is first rate. Given the depth of their mailing lists, the potential for reaching new customers is outstanding."

Jim and Tana Brinkman - Pitzer Ranch

"Adding your Email Broadcast and Online Sale Catalog services to our recent horse sale promotion proved to be very effective. Catalog requests resulting directly from your broadcast came from 36 states and three foreign countries. I might add that having such a fast loading, user friendly online sale catalog was a great tool for our customers. Thanks to everyone involved for your expertise in design. The broadcast page was really sharp and having it and the 750 head catalog done within a couple of days was awesome! Schedule us in for our upcoming spring sale."

Ryan Schurr, Schurrtop Angus & Charolais

"…"Thanks to Cattle Mail USA for helping us make our last sale the most successful ever. This was our first experience with your email broadcast services and the results were excellent. We had a great response for catalog requests and had the most visits to our website online catalog ever. You are helping us take our program to another level and we look forward to doing business with you in the future".

Jann Parker - Billings Livestock Commission Horse Sales

"Great job, Dan Leo and crew! It's refreshing to work with an outfit that 'stays on course' and keeps after it until the job is done - even if that means it's after 5 p.m.! Your professionalism and commitment to produce a first-class product is admirable - we'll do business again, I promise!"

Richard Alan Arnold, Willow Oak Cattle Ranch, Inc

"Over the past 22 years, we have developed, at great expense and effort, a cattlemen's mailing list of over 16,000 potential customers. That list has been the heart of our promotional efforts. This year, Cattle Mail USA made that list obsolete with your ability to communicate quickly and directly to a targeted audience. We had great results and look forward to utilizing your service for our 12th Annual Best Black Bulls in America Sale."

	Ag Mail USA
	Leading Agriculture into a "New Era" of Promotion.